During the years, I have explained many times to my audiences and clients 7 reasons a Trend Book can help their business grow. But I actually have never written about it on Eclectic Trends.
We shared last week our new direction of how we are going to publish trend reports from now on.There are many reasons why we have adopted this new path of more and one-single themed Trend Books.
Truth is, my mission is to make trend information accessible to an audience who would love to be ‘educated’ in how trends work, why they matter and contribute with our publications.
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Whenever I am lucky enough to have the opportunity to address these thoughts, I like to ask the person giving that statement, what s/he thinks a trend is.
It turns out that most of the times a trend is being confused with a fashion related topic or a fad (according to Cambridge: a style, activity, or interest that is very popular for a short period of time). Products appeal to trendsetters, but they only reach a tiny crowd and disappear quickly, hence they do not have a relevant impact.
A trend is a well-studied research taking influences from least socio-cultural, political and economical surroundings. Every trend is based on underlying patterns which refer to changes in style, value and needs.”
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You can see if a Trend Study is well done if you it goes further than showing you color and material ideas only, but brings keyconceptson the surface and talks about consumer expectations, too (there is more to it, let’s keep it short for now:)
Knowledge provides clarity. Clarity is power. You will gain a firm understanding on what is happening in a certain area, and even if you were already aware, you gain confirmation and very likely, extra information. That knowledge helps you to take innovative decisions.
There is nothing better than share that knowledge, work with your teams and plan on how to translate all the trend information you have just gained.
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When some people say, “I am in the business of ‘slow’, not interested in trends at all, they are counterproductive”, please note, you still need to innovate.
Why? Because your consumer has a certain style or taste that will change over time and you have to adapt to it to stay relevant.
Even in the business of ‘slow’.A Trend Study shows you what end consumers expect, how much they spend, what values they have, how they shift.
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Innovation matters. Be ahead of the game in your industry and know more about the most recent developments, might be essential. And this has nothing to do with the size of your business. I am working with one-woman structures and largercooperation. Being in the know and communicating accordingly, shows the market how dynamic your business is.
The right combination of key visuals, texts, color palettes, and materials will most likely make your head spin with new ideas. Again, some might be confirming, others are new and inspirational.
We also offer a workbook with our Trend Books so you can translate the learnings and get into action. If you are a product designer, this is a very good tool to think about upcoming collections.
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Who does not want to feel confident about the path your business will take mid and long-term?A well-planned vision gives your organization a clear focus. Knowing what comes next and what end consumers expect will contribute to be on the right track.
The more you read, the more you learn about trend vocabulary such as drivers, manifestations, signals, opportunities, new trend terms that come up such as No-Throw Philosophy, compound words like Resi-mmercial, Bleisure or Phygital.
In short, money. If any of the former points apply, they will eventually lead to an increasing revenue in your business, I see this all the time if all departments are involved and speak the same language.
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Every single point listed here is the result of feedbacks I have received from my clients over the past ten years. I take my craft seriously and hope to be able to contribute to a better understanding why #TrendsMatter. Un abrazo.G.
We promised our newsletter community to bring back digital trend reports. You might have participated in choosing the artwork for the cover a few weeks
Moreysmith Interiors Studio have transformed the Waterside Generator Building, located in Bristol into a sustainable, adaptable and flexible space. The Waterside Generator Building was initially
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F. Forest Office by Atelier Boter is located in the fishing village of Qifong in Linbian, south of Pingtung (Taiwan). In this area, nearly half of
We thought it could be nice to make you part of a decision process we are having now.You see below two works by digital artist
Welcome to a roadmap to unlock four strategies for makers of the arts&crafts industry. The trend package includes a report with four new directions and 11 success stories, while the workbook shows how to take action and create your own strategy.Yes, video marketing in pharma is a growing trend in 2022. According to many field specialists, this year the popularity of video content will rise. But what will that mean for pharma marketing strategies?
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Pharma is facing a market affected by the pandemic. There are also a growing number of different drugs and medical products by several manufacturers. Hence, the main mission for pharma organizations is to find a distinctive factor. The digital transformation has provided them with a variety of opportunities for new notoriety and clients online.
Continue to read to discover why video marketing is a growing trend in 2022. As we tell you more about the seven main reasons that make it an indispensable consideration.
Let’s face it: we couldn’t be living at a better time to communicate online. Let us tell you a little about the online audience:
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What do these details matter for the main topic in the discussion? Because people in these circumstances tend to read less and focus more on an instant source of information. They want to be able to absorb as much content as possible within a short period. Why would they read long articles when there’s a video that summarizes the main points of a topic?
Next, we will tell you another trend that online audiences have developed even before the pandemic came into the picture. Have you ever heard of the terms “digital patients” or “online diagnoser”?
We’re referring to people’s tendency of looking up answers online to health-related questions. From tips and hints on fitness and health to questions on depression and anxiety and even serious illnesses. Users nowadays tend to search for many themes online first before actually seeing a doctor.
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Thanks to the pandemic this behaviour only increased. Which is a bigger reason for pharma companies to invest in video content to further educate patients on doubts they might have. All it takes is a well-structured and clear video on a chosen subject.
For pharma companies, it’s important to draw healthcare professionals (HCP). After all, an HCP’s role is like that of a gatekeeper when it comes to the impact on the decisions of their patients.
HCP has a very delicate and important role in healthcare. Every day they prescribe drugs, point patients to treatment methods, and incorporate certain products into their therapies. This results in a demanding job in which they are required to know about healthcare matters daily.
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The best part? They are also a potential audience for video marketing in pharma. The question here is like the one we’ve put on one of our previous topics. Why would an HCP spend hours going through scientific studies, if they can consume it in a mere 90 seconds? All it takes is a video showing the advantages of a drug or therapy in a simple and engaging fashion.
Thus, video marketing in pharma can help not only the patients but medical professionals as well. It creates a whole new space for cooperation and dialogue for both parties. Not to mention the fact that it highlights the strong points and value of new products and treatments.
Video marketing is a golden opportunity to redefine the branding of your company. There are a lot of video formats online resonating with audiences. Not only that, they are adaptable to the case of pharma companies.
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From product videos to explainers. From image films to behind-the-scenes. The possibilities for pharma are endless. Using this in your digital marketing strategy you can present a side of your company that is not always visible from an outside perspective.
With video marketing, you have a chance to present or even redefine your company’s personality. You can further create a more transparent and emotional relationship with potential clients.
Here’s a relevant statistic by Wyzowl: 84% of people say that by watching online videos of brands, they bought a product or service of said brands. Any doubts about the power of video in building newfound trust?
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In video marketing, there’s also the possibility of using User-Generated Content (UGC) to create a sense of trust toward a certain brand. Remember we are in an era in which people are more likely to rely on the testimonies of acquaintances or strangers.
It might seem like a paradox when it
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